In an advance society where consumers talk about aspirations, standards of living and sense of achievement, traditional marketing methods are losing its effectiveness. In today’s fluid economy driven by technology, it is crucial for marketers to understand the fickle, fast changing consumers’ wants.
In this course, learners will study the buying motives of consumers and create a storyboard why consumers should own their products. Learners will have practical exercises designing their own marketing campaigns and communicating their products to their consumers to achieve memory retention.
At the end of the course, learners will be able to analyze consumers’ needs and apply effective marketing methods to consumers’ emotions.
Entrepreneurs / Business owners
Basic English proficiency
16 hours with lunch break and tea breaks provided for
9am to 5pm daily
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