Customer Strategy & Marketing

Learning Objectives:

  • Recap the foundation of marketing
  • Finding the perfect fit of your products and your target market
  • Analysis the current market and identify the gap for your products
  • Penetrating the market with your products in the satuated market

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Learning Objectives:

  • Compare the successes and failures of brandings throughout the world
  • Learn to communicate using brands and its effects on marketing & sales
  • Create your personal branding
  • Understand the relationship of branding and the business

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Learning Objectives:

  • Understand the ‘buying motive’ of your customers
  • Create a product that appeals to your target markets’ senses
  • Achieve memory retention for your product
  • Learn & Apply the ‘mind games’

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Learning Objectives:

  • Understand the effects of globalization on marketing
  • Learn to identify and address customers’ underlying needs and wants
  • Rethinking and redefining unique customer experiences to enhance customer loyalty, and to attract and capture new customers
  • Handle post sales complaints and dissatisfied customers

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Learning Objectives:

  • Overcoming common rejections and barriers of customers
  • Identifying the correct target market and utilise targetted marketing method
  • Learn street prospecting and tele-call prospecting techniques
  • Utilise effective communication methods and various toolkits to aid prospecting

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